SCENE 01 / AR PRODUCTION
AR Production
Augmented reality experiences for your Mexican project.
Here is how this works in practice. Augmented reality production integrates digital elements into real-world environments in real time, creating interactive and visually boosted content. Mexico's growing tech sector—with fresh ideas hubs in Mexico City's Santa Fe district and Guadalajara's Mexican Silicon Valley—is driving creative AR development.
Here is the short of it. We connect you with AR production pros across Mexico City and Guadalajara who combine tech expertise with creative vision to deliver compelling augmented reality content. Our team sets up the hardware, software, and talent needed to produce AR experiences that engage audiences and elevate your project's visual impact.
Capabilities
AR Services
Complete augmented reality production from concept to deployment.
01
AR Development
- ARKit & ARCore
- WebAR experiences
- Spark AR filters
- Custom AR apps
- Unity & Unreal
Multi-Platform
02
Content Capture
- 3D scanning
- Photogrammetry
- LiDAR capture
- Motion capture
- Reference filming
Real-World Basis
03
3D Creation
- 3D modeling
- Animation
- Texturing
- Rigging
- Optimization
Visual Assets
04
Applications
- Marketing campaigns
- Tourism & heritage
- Education
- Entertainment
- Retail experiences
Diverse Uses
Augmented Reality Expertise
Capabilities
Our Process
Concept Development
Knowing your AR vision and designing experiences that engage users effectively.
Asset Creation
Creating and capturing 3D content optimized for AR performance on target devices.
Development
Building AR experiences using appropriate platforms and making sure smooth performance.
Testing & Launch
Thorough testing across devices and platforms before deployment.
On Location
AR production across Mexico — Unreal Engine 5 / Unity AR Foundation, Meta Spark, Snapchat Lens Studio, TikTok Effect House — Frida AR experiences, Día de Muertos cultural overlays
Here is how this works in practice. We set up augmented reality production across Mexico through immersive-tech teams in CDMX, Guadalajara, and Monterrey building Unreal Engine 5 + Niagara AR experiences, Unity AR Foundation, Apple ARKit RoomPlan, Google ARCore, Meta Spark Studio (Instagram + Facebook AR filters), Snapchat Lens Studio, TikTok Effect House, and 8th Wall WebAR. Asset pipelines cover photogrammetry capture via RealityCapture, Polycam Pro, and Agisoft Metashape. Volumetric AR character ingestion via Depthkit Studio + Microsoft Kinect Azure + iPhone Pro LiDAR. And motion-capture overlay via Rokoko Smartsuit Pro + Movella Xsens. CDMX studios with AR practice: Lemon Studios, AnimaEstudios Toluca (Pinocchio 2022 Best Animated Feature Oscar production house). Plus independent labs partnered with UNAM (Universidad Nacional Autónoma de México) and Tecnológico de Monterrey computer-graphics programs.
Here is the breakdown. Heritage and tourism AR experiences in Mexico draw widely from Frida Kahlo La Casa Azul Coyoacán (AR overlays of her studio paintings — already deployed by Museo Frida Kahlo), Diego Rivera mural AR experiences at Palacio Nacional and Palacio de Bellas Artes (INBAL-licensed), Día de Muertos cultural AR overlays (UNESCO Intangible 2008. This covers Janitzio, Mixquic, Pátzcuaro digital ofrenda layers), Mariachi UNESCO Intangible 2011 immersive education AR, and INAH-licensed AR reconstructions at Teotihuacán Pyramid of the Sun, Chichén Itzá El Castillo, and Palenque temple complexes (INAH digital-heritage program partners).
Here is what that looks like on the ground. On the ground, Commercial AR work covers Cervecería Modelo + Grupo Modelo (Corona, Pacífico, Victoria), FEMSA (Coca-Cola FEMSA, Oxxo), Bimbo Group, Cinépolis (world's-second-largest cinema chain after AMC), Cemex, and TelevisaUnivision branded-content campaigns. Vix LatAm and Netflix LatAm distribute AR-companion content. F1 Mexico GP, Vive Latino, Corona Capital AR sponsor activations route through OCESA. WebGL/WebXR tuning for low-bandwidth Mexican mobile networks (Telcel, AT&T México, Movistar).
FAQ
Frequently Asked Questions
What platforms do you develop AR for?
We develop for iOS (ARKit), Android (ARCore), WebAR for browser-based experiences, and social platforms like Instagram and Snapchat. Platform selection depends on your target audience and experience needs.
Do users need to download an app?
Not always. WebAR allows users to access AR experiences directly through their browser without downloading anything. For more complex experiences, dedicated apps give better performance and features.
Can you create AR for Mexican landmarks?
Yes, Mexico's heritage sites give great AR chances—imagine visitors seeing historical reconstructions of historic estates or animated characters at famous locations. We can create location-specific AR experiences.
What about AR for marketing campaigns?
AR is powerful for marketing—product visualization, interactive packaging, and brand experiences. We create shareable AR content that engages audiences and drives social media interaction.
How do you capture content for AR?
We use many techniques including photogrammetry (creating 3D models from photos), LiDAR scanning, and traditional 3D modeling. The method depends on what you're recreating and needed quality.
What's the production timeline for AR?
Simple AR filters take days to weeks. Custom AR apps mostly need several weeks to months. Complex location-based experiences may take longer. We give detailed timelines during planning.
Related Services
Productions in Mexico that need this often pair it with Virtual Production, LED Wall Virtual Production, and Virtual Reality Filming for full coverage. Most projects also draw on Wireless Audio Systems and VFX Artist.
On Set
Need AR Production?
Tell us about your augmented reality project and we'll bring it to life.