Unit Publicists
Professional unit publicists creating compelling publicity content for your Mexican production.
A unit publicist manages the press and publicity activities associated with a film production, creating press materials, coordinating set visits, and generating media coverage during production. In Mexico, publicists navigate the local Mexican media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Latin American and international audiences.
Through NeedAFixer, we connect you with Mexican unit publicists who understand how to generate meaningful media attention for productions of every scale. Our network includes professionals in Mexico City and Guadalajara, Monterrey, Cancun, and Oaxaca, experienced in managing press campaigns for features, series, and branded content shooting across Mexico.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Mexico's diverse filming locations, from Mexico City to Guadalajara, Monterrey, Cancun, and Oaxaca.
02.
Latin American Media Network
Unit publicists with established relationships across Mexican and Latin American media. They understand the needs of Latin American outlets as well as international studios and streamers.
03.
Media Relationships
Established relationships with Mexican and international entertainment media. We help secure coverage and manage press access effectively for productions shooting in Mexico.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists understand spoiler sensitivity and content control on Mexican sets.
On Location
Unit publicists running Reforma, El Universal, La Jornada, Milenio, Excélsior, Proceso, Televisa, TV Azteca, and Vanity Fair / GQ / Vogue México editorial pipelines
Here is how this works in practice. Mexican unit publicity operates against the largest Spanish-language entertainment press in the world. Our unit publicists work the deepest Mexican entertainment-press bench: Reforma (the top national daily. The list covers entertainment coverage), El Universal (the historic national broadsheet), La Jornada (the top left-leaning intellectual daily), Milenio, Excélsior, and Proceso (the top investigative weekly). TV coverage routes through Televisa (the world's largest Spanish-language TV networks. Televisa San Ángel studio tricky), TV Azteca, Imagen TV, Multimedios (Monterrey), and Foro TV.
On the ground, Magazine and lifestyle press: Vanity Fair México, GQ México, Vogue México, Quién (the celebrity-tier Mexican magazine), and Caras. We've handled unit publicity for Cuarón, del Toro, Iñárritu, Carlos Reygadas, Michel Franco, Issa López, and major global cross-border productions including Spectre 007 (CDMX Day of the Dead), Sicario, Narcos: Mexico Netflix, Bardo, and Pinocchio.
Here is the short of it. Mexican influencer-tier unit publicity routes through Luisito Comunica (40M+ YouTube — the largest Mexican travel-vlog channel), Yuya (24M+ YouTube — Mexican Spanish-language beauty pioneer), Kim Loaiza (60M+ TikTok), and JuanPa Zurita. Festival publicity flows through FICM Morelia, FICG Guadalajara (the oldest, since 1986), Los Cabos Global Film Festival, Riviera Maya, and AMACC Ariel Awards (the Mexican Oscars since 1947). Plus global Cannes, Venice, Berlinale, TIFF, Sundance, and San Sebastián circuits via cross-border coordination.
On the ground, Operations: ANDA actors guild interview-clearance liaison, IMSS workers' comp registration (mandatory federal. This covers applies to publicity-crew contracts), STIC and STPC union framing, 16% IVA, ISR income tax bracket-based, peso settlement (MXN ~17-18:1 USD), and the Monday-Friday + Saturday-optional working-week standard. Cross-border publicity via USMCA framework with US trade-press coordination (Variety, Hollywood Reporter, Deadline) through the 12-minute Tijuana-LA border same-day pipeline. EFICINE 189 publicity-budget rebates applications and IMCINE-coordinated festival press routes anchor domestic publicity budgeting.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Mexico?
The unit publicist manages all publicity activities during production in Mexico. This includes coordinating unit photography, producing EPK content, managing press relations with Mexican and international media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits typically include cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Mexico, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide experienced unit photographers who capture production stills, behind-the-scenes imagery, cast portraits, and location photography across Mexico. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Mexican set?
Yes, we manage all aspects of press set visits in Mexico including scheduling, logistics, talent availability, access control, and ensuring visits don't disrupt production. We coordinate with studio/distributor publicity as needed.
How do you handle content approval?
We establish approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual requirements and production sensitivities.
Do you work with international press?
Yes, our Mexican unit publicists have experience with international media and coordinate with publicity teams worldwide. They bridge Mexican media and global press, managing coverage across multiple territories.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity requirements and we'll provide experienced publicists.